Inside Google Ads with Jyll Saskin Gales
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
Inside Google Ads with Jyll Saskin Gales
Latest Episodes
The Google Ads "Starvation Trap" (And How to Beat High CPCs)
When clicks cost $50 to $150 each, high CPCs aren't what kills your Google Ads campaigns; data starvation is. In Episode 145 of Inside Google Ads, host Jyll Saskin Gales explains how micro-managing low-volume accounts with restrictive match typ...
What’s Hiding in Your Google Ads "Other Search Terms"?
If you've ever looked at your search terms report in Google Ads and noticed a section labeled "other search terms" and thought, "Huh, what's going on here?" - then this is the episode for you! (Niche, I know). While there is no magic trick to c...
The #1 New Customer Acquisition Mistake in Google Ads
Customer Lifecycle Goals are one of the most misused features in Google Ads - and Google Ads Coach Jyll Saskin Gales has had enough! In episode 143 of the Inside Google Ads podcast, Jyll breaks down the good, the bad, and the ugly truth about C...
Get Your Google Ads Ready for Q4 (Before It’s Too Late!)
Black Friday and Cyber Monday are right around the corner. Are your Google Ads ready for peak holiday shopping?In episode 142 of the Inside Google Ads podcast, host Jyll Saskin Gales break down the latest Google Ads updates that e-comme...
8 Microsoft Ads Secrets for Google Ads Practitioners
Are you curious about Microsoft Ads? While Google Ads remains Jyll's one true love, expanding into the Microsoft Advertising network can bring unique opportunities, especially for B2B marketers. In this special episode 141 of Inside Google Ads ...