Inside Google Ads with Jyll Saskin Gales
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
Episodes
118 episodes
Double Your CTR! Every Google Ads Asset Explained
If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it anymore! In episode 118 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you th...
Are Google Ads Certifications Actually Worth It in 2026?
Are the official Google Ads certifications actually worth anything in 2026? In episode 117 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles this question that every digital marketer has asked themselves at least once. After rece...
The "Slept On" Strategy to Scale Google Ads in 2026
Stop fighting for the same tiny audience as your competitors. If you've been running Google Ads for a while, you might notice that the old-school tactics of hyper-specific targeting are not performing like they used to. In episode 116 of the In...
Fix Your Conversion Tracking: Quality vs Quantity in Google Ads
Smart Bidding is only as smart as the data you provide. If you feed Google Ads low-quality conversions, you will get low-quality results. In episode 115 of the Inside Google Ads podcast, host Jyll Saskin Gales steps back from the technical "how...
Google Ads Learning Period EXPLAINED: What You Need To Know
The "learning period" is often treated like a ghost story in the world of Google Ads - something to be feared, to avoid at all costs. In episode 114 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales aims to calm your anxiety,...
The Branded Search Playbook: Defend Your Brand Without Killing ROI
Should you be paying for ads when people are already searching for your business by name? This "brand tax" is one of the most debated topics in the Google Ads community, but the decision should be based on data, not a gut feeling. In episode 11...
Google Ads for Restricted Industries: 3 Strategies to Win
If you work in a so-called "Sensitive Interest Category" like healthcare, finance, legal, or real estate, you’ve likely stared at that "Eligible (Limited)" status in Google Ads with frustration. Operating in a sensitive interest category means ...
Why Your Google Ads Campaign Has Zero Conversions
It's frustrating to watch those Google Ads bills roll in while your campaigns have zero conversions! Whether you're an experienced agency pro or a business owner managing your own account, this is one of the most common Google Ads challenges yo...
The ONLY B2B Google Ads Strategy You Need in 2026
Running Google Ads for B2B is notoriously more complex than any other vertical. With longer sales cycles and higher stakes, the usual "best practices" and "ALWAYS do this" don't apply. In episode 110 of the Inside Google Ads podcast, Google Ads...
Beyond the Black Box: How to Optimize Performance Max Campaigns NOW
Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you USE that transparency to optimize your Performance Max campaign? In special episode 109, Inside Google Ads host Jyll Sa...
HACKED - How to Protect Your Google Ads Account
Imagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, lock out your clients, and rack up hundreds of thousands of dollars in fraudulent spend. In this...
Quality Score EXPLAINED: The TRUTH About Ad Rank and Ad Quality
There are naysayers who claim Google Ads Quality Score is just a diagnostic tool and doesn't matter. They're wrong. In episode 107 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through exactly how to find your Quality Score...
The Google Ads Performance Drop Playbook: When to Wait vs. Optimize
Is your Google Ads performance actually plummeting, or is it just an unlucky Tuesday? We all know that sinking feeling when you log into your account and see red arrows pointing down next to your conversions or ROAS. It is easy to panic, but re...
The PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't)
Are your Performance Max audience signals and search themes actually doing anything, or are they just a placebo designed to make you feel like you have control? In episode 105 of the Inside Google Ads podcast, host Jyll Saskin Gales uncovers th...
3 Secrets to Ecommerce Google Ads Success in 2026
Are you ready to outsmart your competitors in 2026? In episode 104, host Jyll Saskin Gales shares a recent presentation she did for ProductHero, discussing Google Ads Ecommerce tips for 2026. While the bells and whistles of PPC are always evolv...
5 Google Ads Limitations: When to Fix Them & When to Ignore Them
We often feel like Google Ads is trying to fight us. Whether it is limiting our budget, reach, or impressions, it can feel like the platform is holding back your performance. However, these constraints are actually the system telling you exactl...
Google Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and More
Is remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard display campaigns for retargeting is way less effective than it used to be. In episode 102 of t...
The New Rules of Google Ads: How to Win in 2026
Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Inside Google Ads podcast, host Jyll Saskin Gales reveals the most impactful changes from the past y...
The $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study)
Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you ...
PMax vs. Shopping vs. Search: Which is best for ecommerce?
Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without wasting your budget. In episode 99 of the I...
Which Google Ads strategy is best for building awareness?
Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that h...
Top 10 Google Ads Mistakes to Avoid
If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the mo...
What is the role of automation vs. control in Google Ads?
In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fun...
Does audience targeting work with Search campaigns in Google Ads?
Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener ...