
Inside Google Ads with Jyll Saskin Gales
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Plus, test your skills with a new Insider Challenge at the end of every episode.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
Episodes
How do you audit a Google Ads account?
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Should you use Performance Max for Lead Generation?
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Advanced Audience Targeting in Google Ads
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What makes a good Responsive Search Ad?
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Is your business too small to advertise?

Is Google Partner status worth it?

Can you still use Manual CPC bidding in Google Ads?

How can you advertise on YouTube?

ALL of your Google Ads questions answered!

Which is better: Phrase Match or Exact Match keywords?
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Should you use Customer Match in Google Ads?
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Do I need to set a Target CPA or Target ROAS in Google Ads?
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What is the future of Google Ads with AI?
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Are Google reps helpful?

Should you use manual or automated bidding with Shopping campaigns?

Can you run Google Ads with a small budget?

How many keywords should I put in an ad group in Google Ads?

How to launch a new product with Google Ads

Should you manage your own Google Ads or hire an agency?

Will Maximize Conversions bidding inflate my CPCs?

Should you run Search and Performance Max together?

How to optimize a Google Shopping campaign

Should you use micro-conversions in Google Ads?

When is high click-through rate (CTR) a bad thing in Google Ads?
