Inside Google Ads with Jyll Saskin Gales
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Plus, test your skills with a new Insider Challenge at the end of every episode.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
Episodes
57 episodes
Is Google Partner status worth it?
Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares ...
•
Season 2
•
Episode 56
•
9:52
Can you still use Manual CPC bidding in Google Ads?
If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as ...
•
Season 2
•
Episode 55
•
11:25
How can you advertise on YouTube?
How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how ...
•
Season 2
•
Episode 54
•
13:00
ALL of your Google Ads questions answered!
It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to yo...
•
Season 2
•
Episode 53
•
31:28
Which is better: Phrase Match or Exact Match keywords?
In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here!Based on your questions, Jyll focuses on exact match and phrase match keywords...
•
Season 1
•
Episode 52
•
15:17
.png)
Should you use Customer Match in Google Ads?
Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists ...
•
Season 1
•
Episode 51
•
19:15
.png)
Do I need to set a Target CPA or Target ROAS in Google Ads?
In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat ...
•
Season 1
•
Episode 50
•
16:06
.png)
What is the future of Google Ads with AI?
You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the burning question on every...
•
Season 1
•
Episode 49
•
11:26
.png)
Are Google reps helpful?
In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales representatives. They cover everything from identifying the expertise of your Google rep to understand...
•
Season 1
•
Episode 48
•
36:04
Should you use manual or automated bidding with Shopping campaigns?
Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic ...
•
Season 1
•
Episode 47
•
13:10
Can you run Google Ads with a small budget?
In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bi...
•
Season 1
•
Episode 46
•
11:51
How many keywords should I put in an ad group in Google Ads?
Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campa...
•
Season 1
•
Episode 45
•
11:05
How to launch a new product with Google Ads
In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Goog...
•
Season 1
•
Episode 44
•
7:59
Should you manage your own Google Ads or hire an agency?
Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity...
•
Season 1
•
Episode 43
•
12:27
Will Maximize Conversions bidding inflate my CPCs?
It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing ...
•
Season 1
•
Episode 42
•
10:37
Should you run Search and Performance Max together?
Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together.
•
Season 1
•
Episode 41
•
13:35
How to optimize a Google Shopping campaign
In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we...
•
Season 1
•
Episode 40
•
15:33
Should you use micro-conversions in Google Ads?
What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answe...
•
Season 1
•
Episode 39
•
13:31
When is high click-through rate (CTR) a bad thing in Google Ads?
Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions ...
•
Season 1
•
Episode 38
•
13:40
Does Performance Max work for lead gen?
Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses. We'll discuss:Key requiremen...
•
Season 1
•
Episode 37
•
10:32
How should I set up my Google Ads campaign?
It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up campaigns for the first time.We discus...
•
Season 1
•
Episode 36
•
10:16
Are Display ads worth it in Google Ads?
Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results fo...
•
Season 1
•
Episode 35
•
18:03
When should I change my bid strategy in Google Ads?
Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy. She'll guide you t...
•
Season 1
•
Episode 34
•
14:45
Bonus: Here's what you missed Today in Digital Marketing
Today, September 12, 2024, as a bonus treat for my Inside Google Ads listeners, enjoy this full episode from the Today in Digital Marketing podcast by Tod Maffin.Subscribe to the
•
Season 1
•
Episode 1
•
21:42
Do single keyword ad groups (SKAGs) still work in Google Ads?
It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this k...
•
Season 1
•
Episode 33
•
12:21
