Inside Google Ads with Jyll Saskin Gales
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Plus, test your skills with a new Insider Challenge at the end of every episode.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
Episodes
66 episodes
Should you use bid adjustments in Google Ads?
Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. ...
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Season 2
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Episode 65
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10:46
Buy my book today on Amazon!
Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out today! You can buy it on Amazon, in paperback or ebook.To celebrate, host Jyll Saskin Gales shares a little taste of ...
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Season 2
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Episode 64
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6:10
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Can you still use custom segments in Google Ads?
Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of c...
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Season 2
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Episode 63
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11:44
Are Exact Match keywords expensive in Google Ads?
Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the wo...
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Season 2
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Episode 62
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10:32
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How do you audit a Google Ads account?
In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to max...
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Season 2
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Episode 61
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19:37
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Should you use Performance Max for Lead Generation?
Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How d...
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Season 2
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Episode 60
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7:06
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Advanced Audience Targeting in Google Ads
This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences betw...
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Season 2
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Episode 59
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32:49
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What makes a good Responsive Search Ad?
What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and expl...
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Season 2
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Episode 58
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12:00
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Is your business too small to advertise?
In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget ca...
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Season 2
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Episode 57
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9:14
Is Google Partner status worth it?
Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares ...
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Season 2
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Episode 56
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9:52
Can you still use Manual CPC bidding in Google Ads?
If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as ...
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Season 2
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Episode 55
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11:25
How can you advertise on YouTube?
How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how ...
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Season 2
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Episode 54
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13:00
ALL of your Google Ads questions answered!
It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to yo...
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Season 2
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Episode 53
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31:28
Which is better: Phrase Match or Exact Match keywords?
In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here!Based on your questions, Jyll focuses on exact match and phrase match keywords...
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Season 1
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Episode 52
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15:17
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Should you use Customer Match in Google Ads?
Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists ...
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Season 1
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Episode 51
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19:15
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Do I need to set a Target CPA or Target ROAS in Google Ads?
In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat ...
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Season 1
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Episode 50
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16:06
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What is the future of Google Ads with AI?
You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the burning question on every...
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Season 1
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Episode 49
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11:26
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Are Google reps helpful?
In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales representatives. They cover everything from identifying the expertise of your Google rep to understand...
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Season 1
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Episode 48
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36:04
Should you use manual or automated bidding with Shopping campaigns?
Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic ...
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Season 1
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Episode 47
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13:10
Can you run Google Ads with a small budget?
In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bi...
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Season 1
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Episode 46
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11:51
How many keywords should I put in an ad group in Google Ads?
Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campa...
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Season 1
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Episode 45
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11:05
How to launch a new product with Google Ads
In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Goog...
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Season 1
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Episode 44
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7:59
Should you manage your own Google Ads or hire an agency?
Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity...
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Season 1
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Episode 43
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12:27
Will Maximize Conversions bidding inflate my CPCs?
It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing ...
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Season 1
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Episode 42
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10:37
Should you run Search and Performance Max together?
Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together.
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Season 1
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Episode 41
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13:35
