Inside Google Ads with Jyll Saskin Gales
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
Episodes
85 episodes
How to get started with Gmail Ads and YouTube Ads
Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jenna Harding, host of the Shiny New Clients po...
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Season 2
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Episode 85
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31:54
How does the Google Ads algorithm actually work?
How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm" and explains that it’s not a single entity, but a collection of different AI-powered processe...
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Season 2
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Episode 84
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14:36
Can you target placements or display keywords in Google Ads?
If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audience Targeting, explores the other side of the...
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Season 2
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Episode 83
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11:54
Should you use AI Max for Search Campaigns in Google Ads?
AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your fears and misconceptions about AI Max head-...
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Season 2
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Episode 82
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15:34
How does double serving affect my impression share?
Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to clarify Google's recent policy update, separati...
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Season 2
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Episode 81
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15:25
What types of businesses shouldn't run Google Ads?
How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works?In Episode 80 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales answers...
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Season 2
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Episode 80
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11:03
AI Max, Broad Match and the Keywordless Future of Google Ads
What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, host Jyll Saskin Gales talks to James Deeney of the Paid Media Lab podcast. They dive deep into ke...
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Season 2
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Episode 79
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38:09
How to promote your YouTube video with Google Ads
How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episode 78 of the Inside Google Ads podcast, host Jyll Saskin Gales welcomes Cory Henke, founder and ...
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Season 2
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Episode 77
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25:46
All 12 Google Ads bid strategies EXPLAINED!
Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers the key things you need to know about each one. After breaking them down into four main categori...
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Season 2
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Episode 77
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19:08
Performance Max vs. Search: Which one is better for you?
Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, strengths, and weaknesses of these two powerful ...
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Season 2
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Episode 76
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10:55
Can you get good results in Google Ads with a small budget?
In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possible to achieve good results with a limited budget in Google Ads? While it's becoming more chall...
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Season 2
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Episode 75
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26:34
Are broad match keywords worth it in Google Ads?
Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major truth bombs about broad match, which she now champions as "end game" for Google's automation. ...
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Season 2
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Episode 74
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15:22
Do ecommerce businesses need a Google Shopping feed?
Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyl...
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Season 2
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Episode 73
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7:29
Help! My Google Ads audiences aren't working!
What happens when your perfectly planned Google Ads audience targeting strategy doesn't work? As any seasoned practitioner knows, encountering obstacles is a normal part of the process. The most valuable skill you can develop is the ability to ...
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Season 2025
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Episode 72
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16:00
Should you use Target CPA bidding in Google Ads?
You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies the differences between Maximize Conversions and Target CPA bid strategies, offering insights i...
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Season 2
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Episode 71
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9:21
Do Google Ads Demand Gen campaigns work for lead generation?
Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how you can yield impressive results and generat...
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Season 2
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Episode 70
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16:20
Google Marketing Live 2025 Recap & Analysis
It's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this special episode, Jyll shares the big announcements from Google Marketing Live, and her perspective...
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Season 2
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Episode 69
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12:52
How can you spy on competitors' keywords in Google Ads?
What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competitors' Google Ads strategies. Forget misleadin...
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Season 2
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Episode 68
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15:27
Why does Smart Bidding drive up my CPCs?
Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episode 67 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why higher costs with Sm...
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Season 2
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Episode 67
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15:40
Does Performance Max give enough transparency or control?
PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz from Google: the upcoming channel reporting feature for Performance Max campaigns. While the pro...
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Season 2
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Episode 66
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9:24
Should you use bid adjustments in Google Ads?
Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. ...
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Season 2
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Episode 65
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10:46
Buy my book today on Amazon!
Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out now - and it's a BESTSELLER! You can buy it on Amazon, in paperback or ebook, and on Google Play Books or Kobo, in ebook....
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Season 2
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Episode 64
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6:10
Can you still use custom segments in Google Ads?
Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of c...
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Season 2
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Episode 63
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11:44
Are Exact Match keywords expensive in Google Ads?
Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the wo...
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Season 2
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Episode 62
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10:32
How do you audit a Google Ads account?
In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to max...
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Season 2
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Episode 61
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19:37