Inside Google Ads with Jyll Saskin Gales
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Plus, test your skills with a new Insider Challenge at the end of every episode.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
Inside Google Ads with Jyll Saskin Gales
Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins
Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.
For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her undying love for Amazon Advertising's unique audience targeting capabilities - even if you're not an Amazon seller.
Key Topics:
- Leveraging Microsoft Ads' Performance Max for businesses struggling with conversions on Google
- Understanding the differences in match types and exclusions between search and social advertising
- Exploring the unique audience targeting capabilities of Amazon Ads
- Optimizing conversion tracking and reporting across different platforms
- Using a CRM as a single source of truth for data consistency
Follow Navah on social media
https://www.linkedin.com/in/navahhopkins
https://www.tiktok.com/@navah.hopkins
https://www.instagram.com/ppcpuppy
https://x.com/navahf
Read Navah's "Ask a PPC" column for Search Engine Journal: https://www.searchenginejournal.com/category/paid-media/ask-ppc/
Watch Optmyzr PPC Town Hall: https://www.optmyzr.com/ppctownhall/
Learn about Optmyzr: https://www.optmyzr.com/
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode28
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro