Inside Google Ads with Jyll Saskin Gales
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Plus, test your skills with a new Insider Challenge at the end of every episode.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
Inside Google Ads with Jyll Saskin Gales
5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra
Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.
Ameet breaks down the jargon and complexities of tools like consent mode, enhanced conversions, offline conversion tracking, server-side tracking, and first-party data. Ameet explains what each tool does, why it's important, and how to prioritize their implementation.
Key Topics:
- Understanding consent mode and its role in respecting user privacy
- Leveraging enhanced conversions to protect user information and improve tracking accuracy
- Bridging the gap between online and offline conversions with offline conversion tracking
- Exploring the benefits of server-side tracking for enhanced security and performance
- Using customer lists and first-party data for personalized retargeting and audience segmentation
Follow Ameet on social media
https://ww.linkedin.com/in/adwordsgirl
https://www.instagram.com/adwordsgirl
https://twitter.com/adwordsgirl
https://www.facebook.com/adwordsgirl
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode29
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
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https://www.threads.net/@the_google_pro