Stop Paying $100 Per Click: The Google Ads Strategy You're Missing

Are you tired of the same old recycled Google ads tips, tricks and "hacks"? Get ready for something new! In episode 135, host Jyll Saskin Gales shares a fresh perspective on a Google Ads strategy that works well for sensitive interest categories, highly competitive industries, tiny B2B niches, and more. It's called non-linear targeting, and it may be just what you need if your Google Ads have "stopped working" and you're not sure what to try next. 

Key Topics Discussed:

• Why traditional linear search strategies are becoming too expensive and restrictive for many advertisers
• What non-linear targeting is and which businesses benefit from it most
• How to define your scope by distinguishing between who needs your product and your ideal customer
• Brainstorming adjacent audience segments across detailed demographics, affinities, and in-market options
• Using ad creative to qualify ideal prospects while repelling non-ideal leads
• Real-world non-linear targeting examples across healthcare, retail, financial services, and real estate

This episode is based on Jyll's recent article for Search Engine Journal called "The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads." You can read the article here: https://www.searchenginejournal.com/the-scenic-route-to-roi-mastering-non-linear-targeting-in-google-ads/581784/

You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode135
 
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode135

Inside Google Ads course
More than 1000 marketers like you have mastered Google Ads with Jyll's courses. Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode135

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Transcript

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If you're sick of paying $100 per click in Google Search or sick of the fact that you work in an industry that doesn't let you use Google's best features like retargeting, this is the video for you.

One of the reasons I decided to write my best-selling book about audience targeting is because I developed a new Google Ads strategy to help my clients solve some of the toughest challenges they were facing. 

I call this non-linear targeting and it's a way to reach your ideal customer when it seems like Google is conspiring against you.

I just wrote a super in-depth article about non-linear targeting for Search Engine Journal, including lots of specific examples. So, for today's episode, I'm going to read you that article because you may not have seen it or maybe just didn't have the spare time to read it. 

So, let's do this. 

I'm your host, Jyll Saskin Gales. I spent six years working for big brands at Google and now I work for you.

This is Inside Google Ads, Episode 135: Non-Linear Targeting.

[Read this full article on Search Engine Journal.]

And if this topic interests you, you would love my best-selling book, Inside Google Ads: Everything you need to know about Audience Targeting, available now on Amazon, Kobo, and Google Play. 

I'm Jyll Saskin Gales and I'll see you next time inside Google Ads